Among all the misinformation and shallow “content” in the beauty industry - and in the cellulite and skin tightening fields in particular - we have made an effort to educate the public with 500+ expert articles and we also offer advanced teaching courses to professionals from around the world. Our articles are read by more than half a million people around the world each year. Our 500+ specialist articles about cellulite and skin tightening are written by us (we don’t use “content writers” and we don’t do AI slop) and are read by 5 million people each year…

Equipment-based cellulite treatments at most salons and clinics (even at ‘surgeon-led’ clinics*) are applied according to a basic half-day or one-day training provided by the equipment manufacturer. Plus purchase of such equipment is typically not based on knowledge of their Physics or their specifications but according to equipment manufacturers’ marketing blurb or what is most popular on tiktok. There is no proper training on the anatomy and physiology of cellulite neither therapists are taught anything about the biophysics of the technologies they use during those half-day or one-day training sessions. It is all about how to press the buttons and move the applicators; basic health and safety; and some basic points - often myths and misconceptions - about what is cellulite / skin laxity and what causes it. And that’s it…

Most aesthetic clinics offer 20, 30, even 50 different treatments - from hair removal to fillers to chemical peels to cellulite - and thereby lose specialisation and expertise. A jack of all trades clinic - or even worse jack of all trades therapist - cannot possibly be experts in 20, 30 or 50 different subjects. It is physically impossible to follow the science and all the latest developments in 50, 30 or even 20 fields. By definition one cannot be an expert in laser hair removal AND injectables AND cellulite AND facials AND laser facial rejuvenation AND dermablading AND...