This site is authored/edited by cellulite reduction expert, Georgios Tzenichristos ECNP. MRNT. MIPTI. ITEC. Georgios is a fully qualified nutritionist, exercise specialist, sports therapist, massage therapist, and aromatherapist. Georgios is qualified in nutritional therapy, sports nutrition, sports therapy, manual lymphatic drainage, deep tissue massage, exercise instruction and aromatherapy. Georgios has 26 years of experience in exercise, 11 years of professional experience in body therapies and nutrition and 10 years of experience and specialisation in cellulite reduction, skin firming and post-liposuction treatments. He was a competitive athlete (110m / 400m with hurdles) for 7 years, reaching fourth position in Greece in 110m with hurdles. He trained with Olympic medal-winning athletes and coaches, deriving valuable skills which he now uses to help you achieve your goals for smoother, firmer, slimmer, healthier body.

Georgios devoted the past 10 years of his career researching the anatomy, physiology and pathology of connective tissue and adipose tissue - the two primary tissues involved in the development of cellulite - including their relation to nutritional, hormonal and circulatory factors. During the same time he has treated more than one thousand clients, has assessed most anti-cellulite treatments, creams and machines, and researched more than two hundred anti-cellulite ingredients, in the process of developing the perfect cellulite cream.

Georgios daily follows all related research and accordingly updates the LipoActives and his technique continuously to reflect the latest scientific advances. The sum of all this experience is used to help women worldwide (through this website) and in London (through his treatments) reduce cellulite, firm up their body, boost circulation and lymphatic drainage and improve their overall health and energy levels - naturally and effectively.

Georgios is a member of the Register of Nutritional Therapists, the Collegiate of the European Certified Nutritional Practitioners and IPTI (Independent Professional Therapists International). His work was featured in BBC1, BBC3, The Saturday Times, The Saurday telegraph, The Daily Express, The Sunday Mirror, She Magazine and Yoga Magazine among other publications. In addition, Georgios presents lectures about cellulite at internationally and provides specialist consultancy to anti-cellulite machine manufacturers.

Georgios' future plans include the writing of the Lipo Bible, a comprehensive, science-based, practical guide on everything about cellulite, that will appeal not just to the general public but to professionals alike; the foundation of the Lipo School (the first school dedicated to the study of cellulite reduction, aimed to all health care practitioners (doctors, nurses, physiotherapists and bodywork therapists); and most importantly, the wider commercial development of the unique Lipo Actives range of anti-cellulite creams and supplements.

Investors are sought to help with the mass production, marketing and distribution of the Lipo Actives, that due to their unique formulations and effectiveness feature impressive growth potential.