The lipoTherapeia story
Passion and dedication
"The most common question I get asked is how I got involved with skin firming and fat/cellulite reduction. To some people it may seem weird that a male therapist provides this kind of treatment. However, I don’t regard this as mere beauty therapy. Cellulite/fat reduction and skin firming encompass many different disciplines (nutrition and exercise consultancy, connective tissue and adipose tissue therapy, and the fine art and science of cream formulation).
The fact that I spend endless hours researching, studying and experimenting in order to further improve our technique and satisfy our clients, shows that there is a real interest and dedication here that no beauty therapist or doctor shows. For me it’s all an exciting learning and creative process - I don’t just see this as mere work."
The origins of LipoTherapeia
"It all started 10 years ago, when I used to provide nutrition consultations and sport therapy treatments. I was working on a client’s sports injury on her hip muscles, when she asked me if there is anything I can do about the cellulite found above those hip muscles. At that time all I could do for her was to offer her nutrition advice or prescribe muscle toning exercises: one leg-squats, dead squats, lunges, hip extensions and the like. This is clearly not enough, as you probably know, since muscle toning exercises only act on the muscles, not the cellulite. Similarly, restricting calories with diet and exercise usually makes you lose weight but not reduce cellulite. So, I could help her tone and lift her buttocks but I could not affect her cellulite to any significant degree. Back then I had no intention to deal with cellulite, so I forgot all about it for a while.
However, another female client asked me the same question a few days later (it was the beginning of the summer then, and cellulite is a very popular subject in June…) and intrigued my interest. Willing as I am to always help my clients with any health problems they may face, I started researching. After some initial research I realised that with the skills I already possessed I could develop an effective cellulite reduction treatment. Cellulite is a problem related to connective tissue abnormalities, fat accumulation and circulation/lymphatic flow disruption, all responding to physical therapy, aromatherapy, botanical extracts and nutrition/exercise. I found out that there was no integrated treatment for cellulite reduction available back then, nothing that combined several different disciplines and provided by a specialist passionate about that subject. Actually, thinking about it, 17 years on, such a thing still doesn’t exist today (2017), with the exception of LipoTherapeia...
It took me a whole year of research and study before I set to provide my first treatment for cellulite and skin firming, which was an immediate success. For the first time one could receive quality diet advice by a nutritionist, exercise prescription by an exercise specialist, and a cellulite/fat reduction treatment by someone with better theoretical background than a beauty therapist and more hands-on experience than a doctor – all from one person instead of an army of practitioners that don't communicate with each other."
The origins of the Celluence creams
"Back then, I used to supply my clients with an expensive commercial anti-cellulite cream, based on vitamin C, to enhance the results of the treatment. However, a few months later I realised that that wasn’t enough. I wanted to offer my clients something more potent, more advanced, more comprehensive and more valuable. Clearly, commercial creams were not adequate, regardless of how expensive they were or which designer endorsed them. Most of them contained only a couple of active ingredients - not cutting edge really, just some good old caffeine accompanied by one vitamin or one herbal extract, all in typically low concentrations. Oh yes, and lots of useless chemicals that offer a fine texture and smell, but zero benefits (thinking about it, 15 years on, the situation doesn’t seem to be much better today either)...
Clearly I could potentially do much better than that. So, I set to create my own anti-cellulite and skin firming creams. My initial attempts might not have had great texture but at least they contained more than 10 natural active ingredients, in meaningful, therapeutic concentrations. Using a large number of active ingredients in meaningful concentrations is hardly a rocket science concept, but nobody did it back then and still nobody does it that way today. Is profit maximisation the reason, or everybody in the industry is stupid? I’d like to think it’s the former…
Today the two Celluence creams contain 40 natural advanced active ingredients that are hand-picked for their research-proven action against several of aspects of cellulite, local adiposity and skin looseness through a multitude of mechanisms. They get absorbed quickly and you can feel their benefits almost immediately, and benefiting form cumulative results of used continuously. I am really proud of the Celluence creams, as they are a superior product that outperforms with any anti-cellulite/skin firming cream on the market, in terms of effectiveness and customer satisfaction."
LipoTherapeia: present and future
"Since those times, I improved our techniques and creams and upgraded our equipment several times (currently, our clinic owns probably the best anti-cellulite and skin tightening equipment available today). We have also applied our specialist knowledge of skin tightening and anti-ageing on the area of facial skin firming, lifting and rejuvenation and also on the field of post-liposuction skin tightening.
But most importantly, my knowledge and understanding of adipose tissue and connective tissue increased exponentially. It is amazing that my research into, and practical application of, cellulite reduction and skin tightening has taught me more about nutrition, metabolism, adipose tissue and connective tissue than one would ever aspire to learn at any nutrition, naturopathy or physiotherapy degree course.
17 years on, in 2017, I still have the same enthusiasm about helping my clients and developing new and exciting techniques and body products."
Georgios Tzenichristos ECNP. MRNT. MIPTI. ITEC.